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Email marketing remains a powerful tool for businesses to reach their audience and drive conversions. However, with the sheer volume of emails being sent every day, it can be challenging to create a campaign that stands out from the crowd. To help you optimize your email marketing efforts, it’s important to know the industry email benchmarks and use them to guide your strategy.
Open Rates
Open rates refer to the percentage of recipients who opened your email. According to recent studies, the average open rate across all industries is around 18%. However, this number can vary Bitcoin Email Leads significantly depending on the type of email and the industry you’re in. For example, emails related to hobbies or interests tend to have higher open rates than promotional emails.
Click-Through Rates
Click-through rates (CTR) are the percentage of recipients who clicked on a link in your email. The average CTR across all industries is around 2.6%, but again, this can vary depending on your industry and the type of email you’re sending. Emails related to events or surveys tend to have higher CTRs than promotional emails.
Conversion Rates
Conversion rates are the percentage of recipients who completed the desired action after clicking through to your website, such as making a purchase or filling out a form. According to recent studies, the average conversion rate across all industries is around 3%. However, this number can also vary depending on your industry and the type of email you’re sending.
Bounce Rates
Bounce rates refer to the percentage of emails that were undeliverable due to an invalid email address, a full inbox, or other reasons. The average bounce rate across all industries is around 1.7%. However, it’s important to keep your bounce rate as low as possible, as high bounce rates can harm your sender reputation and affect your email deliverability.
Unsubscribe Rates
Unsubscribe rates refer to the percentage of recipients who opted out of receiving your emails. The average unsubscribe rate across all industries is around 0.2%. While it’s important to keep your unsubscribe rate low, it’s also important to give your subscribers an easy way to opt-out if they’re no longer interested in your content.
In conclusion, understanding the industry email benchmarks can help you create more effective email campaigns that resonate with your audience. By tracking and analyzing your open rates, click-through.
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I noticed that the option to add the optimize archive function to the context menu is missing on Windows 10.
Opening each archive with the interface in order to click it becomes tedious with many files.Same for others functions like Remove Archive Encryption
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It would be nice to be able to at least extract Zstandard archives.
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I prefer to use light themes, and when, for example, I have set up my main archive screen to be Classic Toolbar with Blizzard Blue, files in the archive are highlighted (no checkboxes, full row select) with white text on grey background. They are easy to see .
However, in the Add screens, the files and folders are black type upon a pale blue background, which is not so readily visible, especially when highlighting separate files in lists with Ctrl/Click for addition. It would be ideal if the backgrounds to files in these screens could be set to mimic the highlighting of those in the main archive window.
I have tried experimenting with different themes and settings for skins, toolbars and so forth, but, unless I’ve missed something, none seem to give me the effect I want.
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Re: Windows 11 Context menu support
It would really make me happy if you put .BH in the Windows 11 context menu. I know it’s in the “More Options” section, but this would make it more convenient. Don’t know why the option to add it to the menu isn’t there in the first place. P-L-E-A-S-E ??? :) Thanks You!
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Any chance of including this format in a future release?
https://github.com/FS-make-simple/paq9a
Exceptional compression levels.
Thanks.
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In Windows 11 a new explorer context menu is introduced.
The “old” context menu may still be accessed through an additional mouse click, to reach the PowerArchiver context menu functions, but this isn’t comfortable at all.Could you add PowerArchiver items to the first level (and ideally disable the Windows native ZIP entry)
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I’m surprised that OneDrive for Business isn’t supported. I can’t link my company’s OneDrive account, but a personal (free) account works fine.
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Hi,
I’d like to propose an improvement for password protected archives.
Actual behavior is:
If I open an archive, which is password protected and make a typo in the password dialog, I’ll get the message, that the password was wrong and I end up with an empty window. I need to reopen the archive to be able to enter the password again.Improved behavior:
Tell me, that the password was wrong and give me the chance to enter the correct password to decrypt the archive. -
Hello!
I know I have been asking for this feature some time ago, but as nothing has changed let me ask again:
The ZIPX-format offers an algorithm, that compresses JPEG-files by about 20-30%. Please add compression (packing) support for this in ZIPX-archives to Powerarchiver. Extraction of JPEGs packed into ZIPX by this algorithm is already supported by Powerarchiver for a long time, so it should not be difficult? Or is it a licensing problem?
Thanks!
SOLVED Serpent-256 Encryption for PAE/PAE2
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Hello.
I believe it would be useful to implement Serpent-256 encryption for PAE/PAE2 formats, even though PowerArchiver offers strong encryption ciphers already.
(deleted part advertising other software - admin)
Do you think this will be a useful addition?
Thank you for the consideration!
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btw, by far the most secure is to use PA format with secure option:
Secure AES 256-bits - creates PA archives with AES 256-bit encryption. For added security, we use the BWTS algorithm to scramble the data before AES, so attackers can not use LZ compression redundancy and other plaintext attacks to quickly check if given password is valid. This makes .pa format considerably more secure than ZIP AES. For the AES encryption module, we use FIPS 140-2 validated modules from Windows so you can rest assured that AES implementation has been tested and validated (FIPS 140-2 encryption module is always used)"
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Are you hoping for the ability to open encrypted archives from PEA?
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Or is this just SPAM advertising PEA?
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My thoughts is the latter. Will wait for @spwolf to judge.
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btw, by far the most secure is to use PA format with secure option:
Secure AES 256-bits - creates PA archives with AES 256-bit encryption. For added security, we use the BWTS algorithm to scramble the data before AES, so attackers can not use LZ compression redundancy and other plaintext attacks to quickly check if given password is valid. This makes .pa format considerably more secure than ZIP AES. For the AES encryption module, we use FIPS 140-2 validated modules from Windows so you can rest assured that AES implementation has been tested and validated (FIPS 140-2 encryption module is always used)"
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Hi.
I did not mean the link to be for advertising. The link was based on an open source software documentation/comparison that would support my request.
Of course, everything was just for suggestion purposes, to see if you think it’s worth implementing this feature.
My wish was centered on the encryption cipher itself. :)
Thank you!
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@2Flo So, I ask again, are you hoping for the ability to open encrypted archives from PEA?
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Hi.
Essentially my wish would be to have the Serpent-256 encryption cipher as an option to encrypt any data.
The archive format doesn’t matter for me, I wish I had the option to create and open Serpent-256 encrypted [any supported archive / file type] from PowerArchiver.
Thank you! :)
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@2Flo Because you believe it’s more secure than AES256 ?
I guess by some particular means of assessing the security of a cypher it may seem more secure.
But it’s also less efficient to implement than AES256.
PowerArchiver has chosen, IMHO quite reasonably, to go with the industry standard widely accepted and respected, more efficient, AES algorithm.:face_with_stuck-out_tongue: -
Hi.
Indeed, while Serpent uses a more conservative approach than AES with regards to security margin, it is slower in implementation and not that much public cryptoanalysis has been done on it compared to AES.
I was thinking about it for completion sake.
The reference code is public domain software and the optimized code is under GPL license.Since PowerArchiver already supports AES, 3DES, RC2, RC4, Blowfish, and Twofish
and Serpent was also an AES finalist, I wondered if it could join the list of supported encryption ciphers.Of course that Rijndael (AES) is still very secure, not broken, fast in implementation and universally supported.
It will remain to the developers’ decision wether Serpent is worth implementing. Nevertheless, PowerArchiver supports strong encryption ciphers and the addition of another is purely optional.
Thank you!
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@2Flo said in Serpent-256 Encryption for PAE/PAE2:
Hi.
Indeed, while Serpent uses a more conservative approach than AES with regards to security margin, it is slower in implementation and not that much public cryptoanalysis has been done on it compared to AES.
I was thinking about it for completion sake.
The reference code is public domain software and the optimized code is under GPL license.Since PowerArchiver already supports AES, 3DES, RC2, RC4, Blowfish, and Twofish
and Serpent was also an AES finalist, I wondered if it could join the list of supported encryption ciphers.Of course that Rijndael (AES) is still very secure, not broken, fast in implementation and universally supported.
It will remain to the developers’ decision wether Serpent is worth implementing. Nevertheless, PowerArchiver supports strong encryption ciphers and the addition of another is purely optional.
Thank you!
PAE format is there for legacy purposes these days… real meat is in Secure 256 AES implementation we do in PA format, with some extra work that makes brute force attacks harder to use.
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@spwolf said in Serpent-256 Encryption for PAE/PAE2:
@2Flo said in Serpent-256 Encryption for PAE/PAE2:
Hi.
Indeed, while Serpent uses a more conservative approach than AES with regards to security margin, it is slower in implementation and not that much public cryptoanalysis has been done on it compared to AES.
I was thinking about it for completion sake.
The reference code is public domain software and the optimized code is under GPL license.Since PowerArchiver already supports AES, 3DES, RC2, RC4, Blowfish, and Twofish
and Serpent was also an AES finalist, I wondered if it could join the list of supported encryption ciphers.Of course that Rijndael (AES) is still very secure, not broken, fast in implementation and universally supported.
It will remain to the developers’ decision wether Serpent is worth implementing. Nevertheless, PowerArchiver supports strong encryption ciphers and the addition of another is purely optional.
Thank you!
PAE format is there for legacy purposes these days… real meat is in Secure 256 AES implementation we do in PA format, with some extra work that makes brute force attacks harder to use.
Does this apply to the previously mentioned BWTS algorithm? Or does this apply to increased number of rounds / cipher operation mode / key derivation algorithm / something else?
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@2Flo said in Serpent-256 Encryption for PAE/PAE2:
@spwolf said in Serpent-256 Encryption for PAE/PAE2:
@2Flo said in Serpent-256 Encryption for PAE/PAE2:
Hi.
Indeed, while Serpent uses a more conservative approach than AES with regards to security margin, it is slower in implementation and not that much public cryptoanalysis has been done on it compared to AES.
I was thinking about it for completion sake.
The reference code is public domain software and the optimized code is under GPL license.Since PowerArchiver already supports AES, 3DES, RC2, RC4, Blowfish, and Twofish
and Serpent was also an AES finalist, I wondered if it could join the list of supported encryption ciphers.Of course that Rijndael (AES) is still very secure, not broken, fast in implementation and universally supported.
It will remain to the developers’ decision wether Serpent is worth implementing. Nevertheless, PowerArchiver supports strong encryption ciphers and the addition of another is purely optional.
Thank you!
PAE format is there for legacy purposes these days… real meat is in Secure 256 AES implementation we do in PA format, with some extra work that makes brute force attacks harder to use.
Does this apply to the previously mentioned BWTS algorithm? Or does this apply to increased number of rounds / cipher operation mode / key derivation algorithm / something else?
mentioned in the wiki and my response above:
For added security, we use the BWTS algorithm to scramble the data before AES, so attackers can not use LZ compression redundancy and other plaintext attacks to quickly check if given password is valid.
it is done after compression and before AES.
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Thank you for the insight on this! :)